At The Miner Agency, we specialize in website creation and curation.
Avoid these common website mistakes that could be holding your business back. Whether you are launching a new site or improving an existing one, this guide is for you!
Here are the top website mistakes you could be making in 2025.
Not Having Enough Links
Your website should serve as the Mission Control center for anything your business offers. Make it easy for your visitors to explore your business by including links to where they can book your services, join your newsletter, follow you on social media, etc.
Filling your content with helpful, relevant links is a way to boost your search engine optimization (SEO). This means it’ll be easier for people to find your website on Google or other search engines!
Click here to learn more about SEO!
Not Making Your Advantage Known
Tell your visitors what sets you apart early and often. What makes you different? What sets you apart? What do you offer that your competitors don’t?
Repetition builds recognition, so highlight your edge at the top of each landing page. This will help to establish credibility and let your site visitors understand that you are the best at what you do.
Barriers with Contact Info
Your contact info should be easy to find — listed at the top or bottom (or both!) of every landing page. This will increase bookings and reduce confusion with how to receive your products or services. Plus, it adds credibility as it invites people to have a conversation with you about what you offer!
Ensure that the contact information stays updated and correct. A wrong phone number or outdated email equals lost customers!
No Call to Action
Tell visitors what they should do next. Do you want them to book your service? Do you want them to purchase a product? Let them know!
Communicate this frequently!
Outdated Information
Similar to the contact information, be sure to update other aspects of your site as well. Is your address correct? Does it show that products are in stock when they actually aren’t?
Nothing is more frustrating as a viewer or customer than being misled by outdated information.
Not Including Reviews or Client Testimonials
Let your customers do the talking — reviews and testimonials build trust.
It also provides a sense of transparency that your viewers might appreciate.
Not Breaking Up Large Chunks of Text with Headers or Photos
Humans have very short attention spans – it’s better to serve information in small doses!
Whether you’re providing information about a product or telling your story as a business, be sure to break up large chunks of text with headers, bullet points, and visuals.
With a bit of TLC, your website can serve as a thriving hub to connect your products or services with the rest of the world.
For more tips and advice on how to set your business up for success, subscribe to our newsletter and follow along on socials @themineragency. With the right tweaks, your website can be a launchpad for success. Don’t miss our small business toolkit — your guide to building a stellar marketing plan.