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Search Engine Optimization (SEO) can be an intimidating topic for business owners.  

The Miner Agency is an expert when it comes to SEO. Here’s how to unlock the power of SEO for your business!

We’re here to reassure you that it isn’t nearly as intimidating as it seems. The Miner Agency specializes in SEO, and we communicate with clients frequently that following proper SEO practices can streamline your success and set you up for achieving even more of your business goals. Whether you’re a new business owner trying to stay ahead in the industry from the get-go or you’ve already been in your industry for years, keep reading to learn The Miner Agency’s best tips and tricks when it comes to SEO.  

What is SEO? 

SEO is the utilization of certain practices that improve the appearance and organization of webpages in organic search results. Good SEO practices can help your website and content show up sooner if someone were to Google a topic relevant to your work.  

What is SEO?

For example, if you are an esthetician hoping to share your knowledge and services with the world using your brand new blog and website, good SEO practices can be the difference between whether or not your website shows up first (at the top of the search engine page) or farther down on the list of search results that appear if someone were to search for estheticians in the area. (Psssst! This can impact how many clients and bookings you have!) 

Good SEO can also streamline your success by requiring less paid advertising and less time spent curating social media posts. (More on social posts in a bit – those can also help boost your website’s SEO!) 

Without further ado, here are some of The Miner Agency’s top recommendations for boosting your site’s SEO. 

Have Multiple Well-Designed Pages Within Your Site 

Okay, we already know that this one sounds daunting. However, with tools like WordPress and Wix, you can create a beautiful website in no time. Ensuring that you have a well-built website can help a search engine that your website means BUSINESS. It allows the search engine to recognize that your website has multiple pages of useful information that could be relevant to viewers.  

Our best website tips

Ensuring that each of these websites has multiple headings, great information, and key words, which are industry-specific terms for which people may search. This helps your site rank higher in search results.

Your goal is to keep someone on your website for as long as possible, so providing multiple relevant links to click on is very important.  

When building out your web pages, don’t be afraid to reference them within each other. Include links to other pages on your site so viewers can easily navigate your site and stay engaged.  

How Can Blogs Help Support SEO? 

Blogs are a great way to ensure that you have multiple web pages for people to click on, but they’re also a great way to showcase your knowledge and credibility within your field. People also love authenticity and more of an “inside look” at business owners, so it can make your brand feel more relevant and relatable to a potential audience.  

Within these blogs, it’s a great idea to include as many of those key words we mentioned as possible. If there’s a section or sentence that you already have a blog or webpage about, go ahead and link it there!  

💬 Don’t forget to link your booking or contact information so that those interested in your business can go ahead and get in touch with you. Click here to view our Small Business Toolkit for more ways to increase booking and inquiries.  

 

We recommend blogs with at least 350–700 words and web pages with 800–1,500 words. Longer posts are fine—just make sure they’re packed with keywords, links, and valuable information. 

 It’s important to remember that people have very short attention spans, so it’s best to organize your information in an easy-to-digest manner. Use headers and images to break up text, making it easier for readers to digest the content. 

 Reference Your Site OFTEN On Your Social Media Platforms 

The thing about SEO is that the more clicks your site gets, the higher Google and other search engines will rank it. We recommend giving your site a boost by promoting it on social platforms. Include your URL in your bios and frequently remind your followers where they can find the link. 

Be sure to share your website content on socials!

When you make a new post, promote it on your stories or feed and either include the link or remind folks that it is in your bio. Google can also recognize that your website link is included elsewhere (and gaining traffic from there) and could rank it higher. 

Aside from these three tips to help bolster your site, your website can be anything you want it to be! Don’t forget to be creative and include aspects that set you and your business apart from everyone else in the industry. When properly done, your website should be a reflection of you and your business and serve as a bridge between the world and your services. 

For more tips and advice on how to set your business up for success, subscribe to our newsletter and follow along on socials @themineragency. 

Check out our Small Business Toolkit!