Services Provided:
- Project Management
- Social Media Management
- Website Management
- Graphic Design
Case Study - Cherry Blossom Festival
Industry:
Events, Entertainment
Our Strategy:
When we teamed up with the Cherry Blossom Festival, our goal was to make things simple and effective. We started by giving their event graphics makeovers—making sure they were consistent across the board and reflected the festival’s lively vibe. The website got a facelift too, making it easy for folks to find what they needed about events and schedules.
But it wasn’t just about looks. We also set up better ways to manage all the festival details, so everything ran smoothly behind the scenes. Social media played a big role too. We used platforms like Facebook and Instagram to get people excited, sharing fun posts and building a real buzz around the festival. It all came together to make the Cherry Blossom Festival not just look good online but also draw in more people and expand on their creation of community.
Statistics:
- Designed all new templates for 50+ graphics that were used on both social media and the brand new website
- CBF gained 1,600 new followers and saw 105,000 new visitors to their Facebook page during the 2023 festival due to the frequency of posts and an engaged audience
”I am writing to offer my testimonial on Macon's International Cherry Blossom Festival's on-going partnership with The Miner Agency, and specifically about the website work they accomplished for us. I am proud to say that their work was recognized and awarded this past year for excellence as the "Best Organizational Website" by the International Festival and Events Association (IFEA}, along with "Best Digital/Social Ad Series for Festival Programming", and "Best Mobile Application."
As a key component of tourism in Macon-Bibb County, a strong website is essential in our efforts to attract potential visitors. By providing thoughtfully catalogued information about the area, our Festival attractions, and special events taking place, it provides a platform to showcase our community and partner offerings. It also allows us to reach a wider audience while building relationships with our visitors. Finally, it is a great complement to our promotion of the Festival and its attractions through digital marketing and social media campaigns.
I unreservedly recommend The Miner Agency and their website services to any firm or enterprise searching for the highest level of quality. My expectations have been surpassed and I have been delighted with the results of their labor. Their team of experienced experts are committed to excellence and their consideration of the minutest of details is unequalled!
I am convinced that The Miner Agency will remain a priceless asset to the Macon International Cherry Blossom Festival, and I look forward to continuing to work with them in the future.
Stacy MoorePresident and CEO
