In the heart of Macon, the International Cherry Blossom Festival stands as a vibrant celebration of culture and community. Seeking to elevate its digital presence, the festival turned to The Miner Agency, and what unfolded was not just a visual transformation but a community engagement triumph.
Graphics Infusion
When we teamed up with the Cherry Blossom Festival, our goal was to make things simple and effective. Our journey began with a splash of color and vibrancy. We infused the festival’s online presence with new energy, creating more than 50 lively graphic templates. These graphics received a fresh makeover, ensuring a cohesive and lively representation across all platforms.
Navigating the Digital Petals
Recognizing the importance of seamless information access, the festival’s website underwent a significant overhaul. Navigating through event details and schedules became a breeze, enhancing the overall user experience. We also updated the FAQs on the website and turned them into automations on Facebook Messenger for a better customer experience, reducing messenger requests and call volume from more than 1000 calls to 211.
Behind-the-Scenes
Beyond the aesthetics, our strategy delved into efficient management. Streamlining operations behind the scenes, implementing efficient systems to handle all event details. From scheduling to logistics, our management techniques ensured that every detail of the festival seamlessly fell into place.
Social Media Symphony
Social media emerged as a key player in spreading the festival’s buzz. We used platforms like Facebook and Instagram to get people excited, sharing fun posts and building genuine anticipation. It all came together to make the Cherry Blossom Festival not just look good online but also draw in more people and expand on their creation of community.
The Blooming Results
12 PUSH NOTIFICATIONS
50 GRAPHICS DESIGNED
30 FACEBOOK EVENTS
40 SOCIAL POSTS
200 MESSAGES RECEIVED
54 AUTOMATIONS
200 CALLS FIELDED
Beyond these numbers, the Cherry Blossom Festival’s community engagement was noticeable, with a remarkable surge of 1,600 new followers and an astounding 105,000 visitors on Facebook during the 2023 festival. It truly reflects the digital enthusiasm and connection we fostered!
Capturing the Essence
In collaboration with The Miner Agency, the Cherry Blossom Festival not only achieved a visually appealing online presence but also experienced substantial community growth and garnered prestigious industry recognition.
With the fragrance of blooming success lingering, this collaboration is more than a case study – it’s an ongoing story of a festival, a community, and an agency working in harmony. The Cherry Blossom Festival is not just an event; it’s a flourishing narrative, beautifully told through pixels, platforms, and a passion for community. The Miner Agency is honored to be a part of this vibrant tale, and the journey continues, one blossom at a time.
Read More: https://themineragency.com/case-studies/cherry-blossom-festival/
”I am writing to offer my testimonial on Macon's International Cherry Blossom Festival's on-going partnership with The Miner Agency, and specifically about the website work they accomplished for us. I am proud to say that their work was recognized and awarded this past year for excellence as the "Best Organizational Website" by the International Festival and Events Association (IFEA}, along with "Best Digital/Social Ad Series for Festival Programming", and "Best Mobile Application."
As a key component of tourism in Macon-Bibb County, a strong website is essential in our efforts to attract potential visitors. By providing thoughtfully cataloged information about the area, our Festival attractions, and special events taking place, it provides a platform to showcase our community and partner offerings. It also allows us to reach a wider audience while building relationships with our visitors. Finally, it is a great complement to our promotion of the Festival and its attractions through digital marketing and social media campaigns.
I unreservedly recommend The Miner Agency and their website services to any firm or enterprise searching for the highest level of quality. My expectations have been surpassed and I have been delighted with the results of their labor. Their team of experienced experts are committed to excellence and their consideration of the minutest of details is unequaled!
I am convinced that The Miner Agency will remain a priceless asset to the Macon International Cherry Blossom Festival, and I look forward to continuing to work with them in the future.
Stacy MoorePresident and CEO
