Services Provided:
- Public Relations
- Branding
- Website Content/Management
Case Study - Macon-Bibb County Industrial Authority
Industry:
Government
Our Strategy:
At The Miner Agency, our approach to MBCIA’s marketing and public relations strategy is rooted in the five-year strategic plan developed hand-in-hand with VisionFirst Advisors. Our primary objective is clear: to elevate the recruitment and expansion of diverse industrial and commercial businesses in Macon-Bibb County while bolstering the Industrial Authority’s standing as a pivotal player in development opportunities.
Building upon VisionFirst’s recommendations, we presented a comprehensive strategy encompassing a #MaconOpportunities Campaign, MBCIA Branding Refresh, and a meticulous plan for message development, user personas, conversion goal setting, user flows, UI/UX development, visual design, website reconstruction, content migration and creation, SEO optimization, and an engagement strategy. Our commitment extends to a strong maintenance plan, ensuring sustained technical and content support for the MBCIA.
Key to our messaging is positioning the MBCIA as #MaconOpportunities, showcasing our proactive approach in aggressively targeting key industries to enhance the tax base and quality of life in Macon-Bibb County. The Miner Agency uses multiple channels to highlight MBCIA’s ongoing work to remove obstacles for their current industry partners and their role in managing the beautification and marketability of millions of dollars in real estate assets. These key messages are crafted to resonate with our target audiences, solidifying MBCIA’s image as a dedicated catalyst for economic development and community prosperity.
The Miner Agency’s approach is strategic and holistic, synthesizing VisionFirst’s insights with our initiatives to formulate a comprehensive marketing and public relations strategy.
Organic search sessions increased by 48.8% (from 2022 to 2023) following the website redesign.
Website view increased by 102.8% (from 2022 to 2023)
A full website redesign was completed after meticulous UX research, resulting in a modern, responsive, and user-friendly website.
”I am writing to offer a glowing endorsement of the website development completed by The Miner Agency for the Macon-Bibb County Industrial Authority. The work completed by The Miner Agency has been nothing short of incredible, and I could not be more pleased with the outcome.
The Miner Agency took our current website and completely transformed it into a modern, interactive, and aesthetically pleasing platform that is both user friendly and visually appealing. Furthermore, they successfully incorporated large data cataloging and local relevant and engaging data critical in our economic development efforts. I have zero reservations in recommending The Miner Agency and their website services to any business or organization looking for top-notch results.
The Miner Agency has been an absolute pleasure to work with. Their team of experienced professionals has been available to answer any questions and provide assistance throughout the entire process. Their commitment to excellence and attention to detail is second to none, and I am confident that their work will provide our organization with a digital presence that will be sure to attract potential new businesses and industries.
The Miner Agency also provided expert advice and guidance in our marketing and public relations efforts. They provided us with essential insights into the consumer mindset and identified the best methods for achieving our goals. I was extremely impressed with their level of professionalism, responsiveness, and attention to detail. They have truly exceeded my expectations, and I have been pleased with the outcome of their work.
I am confident that The Miner Agency will continue to be an invaluable asset to the Macon-Bibb County Industrial Authority, and I am looking forward to continuing to work with them in the future.
Stephen AdamsExecutive Director
