Our Strategy:  

The Otis Redding Foundation’s mission is to empower, enrich and motivate all young people through programs involving music and arts education. Each partnership and program sponsored since its inception in 2007 supports the philanthropic commitment of Otis Redding to empower and enlighten all young people to fulfill their dreams.

The Miner Agency was enlisted by the Otis Redding Foundation to undertake the redesign of its website, a crucial step in bolstering the Foundation’s brand presence. Despite facing budget constraints, our approach involved a comprehensive upgrade to the Foundation’s website functionality. This transformation granted the Foundation’s team full control over the site’s backend, empowering them to effortlessly make ongoing updates, ensuring that their online presence remained dynamic and relevant.

In addition to backend enhancements, we executed a thorough software update, optimizing the site’s performance to align with contemporary standards. Our commitment to maximizing the impact of the site led us to incorporate dynamic visuals that not only celebrated Otis Redding’s musical legacy but also emphasized the profound influence of music in the lives of local youth.

By infusing the website with compelling visual elements, we aimed to create an immersive experience that vividly conveyed the essence of Otis Redding’s contributions while showcasing the transformative power of music within the community. This comprehensive redesign not only aligned the website with the Foundation’s brand vision but also positioned it as a dynamic platform capable of resonating with its audience and fostering a deeper connection with the Foundation’s mission.